I’m incredibly fortunate to work with brands who believe in authenticity, resilience, and the bigger picture behind cycling. My goal with every partnership is to create something mutually valuable — something real, thoughtful, and long-lasting.

Whether we’re collaborating on campaigns, events, community rides, or behind-the-scenes storytelling, I bring openness, creativity, and commitment to each relationship.

My favourite part of partnering with brands is the human connection; understanding what matters to you and finding authentic ways to share it with the world. Through social media storytelling, event attendance, community engagement, nutrition advice, wellness discussions, or campaign involvement, I aim to make partnerships feel meaningful, collaborative, and fun.